Earth Friendly Coffee - Fair Trade Chemical Free Shade Grown Arabica Gourmet Coffee

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Earth Friendly Coffee - Fair Trade Chemical Free Shade Grown Arabica Gourmet Coffee

To find the best Arabica coffee from small farmers worldwide.

To pay these growers a price that enables them and their families to prosper

To offer this excellent coffee at a modest price that allows many more people to enjoy it.

To provide our customers with an excellent chemical-free shade grown coffee

To be fair to ourselves as well

Why small farmers? We have found that small growers often get the least opportunity in the market place. Interest in developing their success has not been part of the agenda until recently. Their ability to produce excellent quality coffee has been a "secret" because of the large plantation dominance of the coffee business in producing countries.

While visiting these very remote coffee grower communities, we discovered that the small growers are people who live in extreme poverty. And yet, these small farmers produce this wonderful coffee that we offer you-- while previously having been paid almost nothing for their hard work. We believe that this does not have to be the case anymore. By paying them a better price for their product, you and I can make a difference in the lives of so many. Further, this excellent coffee can be brought to your table at a lower price than you would normally pay –without sacrificing quality--because the small growers are becoming "their own man" as exporters. While you enjoy this coffee, you will be able to think of those small producers from whom you are buying this coffee and the indigenous communities you are helping to prosper.

Lately consumers are aware of the benefits of "naturally" grown products, including coffee. Now, what is important to those who want to save the Earth, is to avoid harmful pesticides and chemicals. Mother Nature and the caring consumer are on the small growers’ side at last, and so are we. The slower ripening of the Arabica bean, in the shade, at higher altitude, yields better flavor and smoother after-taste than the sun grown Robusta bean. You get the highest quality.

Coffee growing in the shade implies that rainforests will be saved, native and migrant birds will have nesting places, water will be more abundant and air will be cleaner. This is what shade grown, chemical free coffee does to nature, it has restoring powers. At the same time, poor families prosper. All it takes to generate our own "feel good feeling" is to visualize the small farmers’ smiles when hope sets in--knowing that this time they will be properly rewarded for their effort and excellent quality.

The Earth Friendly Coffee Company understands that, in order to help these small producers, we have to practice sound business principles ourselves. In addition, we decided that our company policy would be to keep our operating expenses and profits at the minimum. This last premise, we understand is not the usual, common business practice. However, it is the only way to make a dream come true, which is: To see the small growers prosper, to offer their superb product at a much lower price so that many more people can drink and enjoy this wonderful coffee and to be fair to ourselves as well.

Diane E. Hughes, Founder